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The Sony PlayStation VR could sell an estimated 740,000 units by the end of the year, according to market research company SuperData. The month-old VR headset, which works in conjunction with the PlayStation 4, is set to outsell both the Oculus Rift and HTC Vive, though it launched half a year later.

The HTC Vive, released April 5, is expected to shift 450,000 units before the end of 2016, while the Oculus Rift, which arrived March 28, is estimated to sell a total of 355,000.

Despite the comparatively strong sales figures, SuperData originally anticipated that the PSVR would sell almost 2.6 million units by the start of 2017, but the research company reduced its estimates based on Sony’s “supply inconsistencies” and a “lack of marketing”.

Why Sony’s VR unit sales may be outpacing the competition could lie partly in its price. Sony’s PSVR costs $400 and the PS4 that powers it costs $300, while the Vive ($799) and Rift ($599) – when combined with a high-performance PC to run them – can cost more than double that.

To find out everything you need to know about the PlayStation VR, visit our dedicated article at the link.

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