First presented at CES 2019 (Consumer Electronics Show) in Las Vegas, Holoride VR technology may just be the future of in-car entertainment, and Audi will soon become the first car manufacturer to offer it to its customers.
From June, select Audi models with the third generation modular infotainment toolkit (MIB 3) and the latest software cluster will be Holoride-capable, including Audi A4, A5, A6, A7, A8, Audi Q5, Q7, Q8, Audi e-tron* and Audi e-tron GT quattro.
With Holoride technology on board, passengers will be able to put on a Holoride-compatible VR headset and enjoy a variety of virtual reality experiences that dynamically adapt to the driving movements of the car in real time.
“For example, if the car is taking a right turn, the spaceship in the imaginary world will also fly to the right. If the car accelerates, the spaceship speeds up too,” explains Audi in the official press release.
The development of Holoride technology was initiated by Audi, so it’s no surprise that it’s also the first car manufacturer to actually ship it to customers. Audi has also coined the term “Elastic Content” to describe content that adapts to driving movements, journey time, and driving route.
“In the future, the progressive automation of travel by car will not only make new forms of entertainment possible while driving—it will also open up increased opportunities to learn and work on the road. When drivers also no longer have to concentrate on driving in the future, they can turn their attention to other things—work, reading, watching films, or gaming.”
In addition to helping passengers and eventually perhaps even drivers make better use of the time spent traveling from point A to point B, Holoride also promises to reduce motion sickness, which is often experienced by people consuming any content inside a moving car.
