Those who experience virtual reality for the first time generally come away with a single expression – Wow.
The technology is completely new to many people, and can often leave users begging for more. Back in April, Oculus announced that it would be partnering with Best Buy to put demos in 200 stores across the United States, which has generally been seen as a large success for both companies. Planting units in these locations allowed those who had never had the opportunity to try VR, or even had never heard of the technology before, to get their mind blown for the first time and get that “I need this” feeling that many of us are left with after their first go with the tech.
Now, Best Buy has decided to step up its game, and has announced that it will be expanding demo units to over 500 locations across the US. By placing these experiences in more locations, the company is allowing even more potential customers, specifically those not based in the most “marketable” locations to experience the magic of virtual reality. By moving to cities which didn’t make the initial cut, the company is opening up a whole new market of people who probably didn’t know about virtual reality in the first place, and will likely be interested in making a purchase closer to the holidays.
In addition, the store has also announced that it will be setting up Playstation VR demo units at 200 locations across the US. Though Sony’s headset isn’t set to launch until October, the store will still have these demos up in time for the holiday season in December, which should help to boost sales quite a bit.
Although online shopping has taken off at an incredible rate and displaced many traditional brick and mortar stores, offering demo experiences should help to bring customers back and increase sales for the few companies that have managed to keep their fronts open. It’s a win-win for Best Buy and the game developers alike, as in-person test experiences are sure to increase the likelihood of purchase.
Are you planning on visiting a Best Buy location to try out one of these headsets? Let us know what you think!