The upcoming Ghostbusters movie will be getting some help from virtual reality to advertise the popular Ghost capturing team coming back to the big screen. Developed in partnership with Sony, The Void, Madam Tussaud’s, and Ghost Corp, the experience will offer an immersive ghost-busting experience right in the heart of New York.
Housed in Madame Tussaud’s Times Square, the custom build by the team behind The Void will open on July 1st and allow visitors to immerse themselves in a Ghostbusters themed virtual reality experience.
The Void is an immersive arcade out of Salt Lake City, Utah, and is known for that large-scale play areas, virtually mapped environments, and realistic props that translate into the virtual reality space. It is this technology that the Ghostbusters experience will utilise to make it as life-like as possible; think real to-scale environments, with real props that are used to fight off the onslaught of Ghosts just like in the movie.
Participants will “experience what it is like to be a Ghostbuster, tracking and trapping a supernatural foe through a New York apartment complex in an environment that combines physical props and sets, real-time interactive effects, and virtual reality technology designed by The Void.”
The attraction has also partnered with Ghost Corp who are a subsidiary of Columbia Pictures, and focus on expanding the brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products.
It is certainly a fantastic way to promote a movie and at the same time really bring to life the storyline and characters that the filmmakers are trying to bring back from the mid 60’s original classic but with a modern day feel. The Ghostbusters experience is a perfect way to demonstrate the use that virtual reality can have in creating an immersive experience and hopefully help promote the movie at the same time.