Take Two Studios’ Strauss Zelnick: “There is no market” for VR that requires you to dedicate a room

While the thought of immersing oneself in new and exciting virtual worlds is quite an appealing one, there are obviously some limitations that can cause the available market of consumers to shrink by a surprising amount. One of such limitations is the lack of space available for full body VR movement. While the HTC Vive does offer a certain level of room scaling to fit in more compact gaming spaces, there are some that think that this is not a viable option for consumers, and people really don’t have the room for body-tracked VR to catch on.

In an interview with Bloomberg, Take Two Studios’ CEO Strauss Zelnick voiced his concerns on the subject:

There is no market for a $2000 entertainment device that requires you to dedicate a room to the activity. I don’t know what people could be thinking. Maybe some of the people in this room have a room to dedicate to an entertainment activity, but back here in the real world? That’s not what we have in America.

Straus(Photo credit: Fortune.com)

He’s not wrong, of course. For many people, living spaces are quite limited, and it can be difficult to dedicate an entire room to VR experiences. Because of this, the availability of an HTC Vive is not exactly limited to the computer and headset, but also to the user’s available space. Not only in America, but almost everywhere in the world spaces are growing more and more limited. Especially in more tech-centric cities like San-Francisco, users are often living in small studios with very little living space, and it can be hard to make such an extreme amount of room for a single product.

That being said, there have been an out pour of responses from the community, saying that people will make room if they truly want to experience virtual reality in it’s full glory. Unfortunately, these are from tech savvy people who stay up to date on this technology. The real question is, how will this catch on with general consumers? VR is supposed to be the future, but for that to happen, we need to make it readily available for everyone. As Zelnick said:

It’s way too expensive right now.

While his statement is true, this also happens with almost any new technology. Just like with anything new, there will be early adopters buying in to technology which will end up shaping it’s evolution, and there is a good chance that a couple of years down the line, we will have something which is much more in reach to the general public.

Making space is hard right now, but as they say, “Technology finds a way”.

What do you think about Zelnick’s criticisms? Are they justified? Let us know.

via: Road to VR


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