While most would agree that the virtual reality content market is just beginning to explode, even experienced game developers can feel a bit lost when trying to make a 360 degree experience. The genre is still so new, there has yet to be a tried and true method for developers to follow when creating a new world or experience for players. Many developers as well as consumers are also rightfully irritated by the current price tag of the higher end offerings, as it segregates content towards those who are willing to pay the steep price tag of $600 – $800. Fortunately, you can still get a pretty solid experience out of something like Google Cardboard or Gear VR, and InstaVR is here to help populate the market with amazing experiences that anyone can create and share.
InstaVR is an extremely simplistic virtual reality creation platform that allows anyone from a photography novice to an experienced developer to create a breathtaking VR experience. While some of its features such as creating photo spheres have been filled by other more original apps such as that for Google’s own Cardboard, this software gives users the ability to translate 360 degree photos and videos to 4 different platforms, including Android, iOS, GearVR, and Web. Just as many code compilers have the ability to translate your code to different languages, InstaVR can do so for platforms, meaning most anyone can share and experience their virtual journey anywhere, any time.
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The company has already raised $2 million in series A funding, likely due to the rapidly growing nature of this particular market. Their 3 major investors include the Smithsonian American Art Museum, AECOM, and Trancosmos Inc, meaning we will likely see some new features arising which benefit these organizations in the future. While Google has already partnered with hundreds of museums to create virtual walk through tours of these spaces, the simplicity of InstaVR means that any location could potentially create a VR experience, changing the way people experience content online. The Smithsonian has already released their own collection through the InstaVR app, giving users access to one of the worlds largest collections of art made in the USA, and there will likely be more of these experiences to come out of the app in the near future.
The company’s second investor, AECOM, has also utilized the application to make training materials for use on Gear VR headsets, helping to train employees much faster than a less engaging 2D video. While the Smithsonian is kind to offer this free content for all, AECOM’s implementation is something which will likely be a more common occurrence in industry. Virtual training methods have been used for quite a while now (being especially effective in military applications), and it’s great that the technology might finally see some use in the commercial and consumer sectors of the market.
A $2 million series A means big things for the company in the coming future. If they are able to raise enough capital in the next round of funding, there is no telling what InstaVR will be able to accomplish in the next few years.
You can check it out for yourself here.