You might not have the kind of cash laying around like Disney do to utilize the Nokia Ozo in your professional 360 productions, but a recent price drop my bring it that bit closer.
The company have knocked a slick $15,000 – yes you read that right – off the price of the Ozo bringing it down from $60,000 to $45,000. Alright, so that’s still probably more than most of us earn in a year, but that’s one heck of a price cut.
- GoPro’s massive 360 degree VR rig is finally shipping
- Nico360 launches onto Indigogo – world’s smallest 360-degree camera
- Netflix transforms Stranger Things into a 2 minute 360 video experience
The Nokia Ozo is aimed at professionals who want to utilise 360 videos in their productions, hence the price. The video capabilities, immersive audio, and real-time monitoring make the Ozo something that completely exceeds most of our requirements for 360 degree home movies.
The price cut comes just days after the GoPro Omni VR rig was released that is priced at a more reasonable $5,000. While the Ozo is still heads and shoulders about the Omni in terms of pricing, there’s no doubt this price cut is in reaction to the GoPro release to try and entice up and coming brands to jump on the VR bandwagon and embrace 360 degree video.
Nokia also plan on releasing the Ozo in China next month, so the price cut is perfectly timed to hit the market that has the biggest potential when it comes to virtual reality.