The Oculus Rift headset, which was previously priced as low as $399 over the summer, will now keep that price as a permanent price cut for the VR headset. The price also includes two bundled Oculus Touch controllers and six free games. The price was $599 before the $399 summer promotion, and after it concluded it went up to $499 before today’s price change.
The price cut is not exactly a surprise, as the holiday shopping season is about to get into high gear. Oculus’ parent company Facebook clearly wants more people to check out the PC-based Rift headset, and its growing number of games, and lowering its price for the busiest shopping period of the year is a good way to do that.
The Oculus Rift is also facing some new competition this year. Microsoft is partnering with several PC makers, including Dell, HP, Lenovo, Samsung, and Acer, to launch new VR/AR headsets that are based on Microsoft’s Windows Mixed Reality platform, running on Windows 10. The first such headsets, which are priced as low as $299 (without controllers) are available for pre-order now and will start shipping on October 17.
Oculus also announced today it plans to launch an all new standalone VR headset, the Oculus Go, which is scheduled to begin shipping in early 2018 for $199. It is supposed to be a bridge between smartphone-based headsets and ones that connect to a PC.