Oculus Rift retail experience kicks off at select Best Buy locations

Oculus have today taken to their blog to announce the company’s retail plans to launch the Oculus Rift as part of The Intel Experience in 48 Best Buy stores, starting May 7.

The retail experience will enable potential customers to try out the Oculus Rift and see what virtual reality is really about. There will be a variety of content on offer including The Climb, which will see thrill seekers experience what it is like to climb a mountain, and also Farlands, which will be added in the next coming weeks to the Oculus Rift demo units.

Oculus does highlight that there will be an “extremely limited” supply of Rift headsets on sale at Best Buy stores starting May 7, and online from Microsoft and Amazon, starting May 6 at 9am PST. The company are quick to point out the limited supply as they try to keep up with the pre-order backlog that sees new orders not shipping until at least August.

The company does acknowledge the frustration that many pre-order consumers may face and say that those who have pre-ordered will have the option of purchasing a retail Rift unit instead.

We know that many pre-order customers are still waiting for their Rifts, so we’re offering those customers a chance to purchase Rift from retail instead – while keeping their pre-order benefits, like the EVE: Valkyrie Founder’s Pack and priority status for Touch pre-orders. Starting May 6th, if you’re interested, simply go to your order status and let us know you’ve purchased a Rift at retail, and we’ll cancel your pre-order. Your EVE: Valkyrie entitlement will appear in your order history.

So if you’re desperate to get your hands on your Oculus Rift pre-order, or just fancy a demo of the VR headset to see what all the hype is about, then head on over to a participating Best Buy to check it out. Oculus are introducing Oculus Live to help consumers book their Rift demo up to a month in advance, simple head over to this link, enter your zip code or city to find a Best Buy near you with a Rift demo unit and book your slot.

Oculus say that they will be expanding the Rift retail experience to more stores across the United States soon, with Canada and Europe locations coming “this fall”.


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