Privacy is a big issue these days. From location information to private message data, users are a bit paranoid about companies and governments gaining access to their private information. Especially for a company like Facebook who already owns quite a bit of your private information, it’s no wonder people are actually beginning to read the terms and conditions on the products they use in their daily lives.
Just recently, it was discovered that when a user uses a Rift device on their computer, a process is created that sends all sorts of data to Facebook servers. The data contains information not only pertaining to when the device is powered on, but also logs a user’s head movement in real time while they are wearing the device. While one could assume that Facebook might want this data to improve the user experience of the headset, many are arguing that the information is completely unnecessary, and sending this kind of user data to Facebook is a violation of privacy. When you go and read the terms and conditions, however, the company lays it out plain and simple, stating that the user gives Facebook permission to:
“Collect information about your physical movements and dimensions when you use a virtual reality headset”
While information about how users interact with the headset is critical to the continued development of the device, the company also admits that it sells this information to advertisers to show you relevant advertisements. How exactly head-movement information could be useful to advertisers is beyond me, but the company directly states:
We use the information we collect to send you promotional messages and content and otherwise market to you on and off our Services.. We also use this information to measure how users respond to our marketing efforts.
While it is a bit concerning to see that the company is selling users personal movement data, it’s not exactly surprising considering they are the leader in user trends and market segments.
Is this a big deal to you? Let us know.
via: The Independent
Photo Credit: Flickr